"Real Housewife" turned business mogul, Bethenny Frankel, re-vamped the world of alcoholic beverages when she went public with her line of "Skinnygirl" cocktails back in 2010 with the frontrunner being the Skinnygirl Margarita. With her ability to sell the franchise to Jim Beam (a reputable beverage corporation) for the rumored amount of $120 million, the brand had a lot of potential to go even further than it already had. This past year, Skinnygirl came out with an even more exciting low-calorie alternative to America's favorite buzz boost -- VODKA! Below you'll find my drink of choice when I'm out at a bar (pending they carry the spirit) or enjoying a nice pre-event cocktail hour with friends (pre-gaming for lack of a better phrase). I opt for Skinnygirl Vodka (island coconut flavor) with Diet Coke/Diet Pepsi. My guilty conscience is at a record low while drinking it whereas with a beer or mixed drink in hand I'd be mentally kicking myself the next day. An even bigger selling point is that the vodka does not fall short on the alcohol content, which means that a little bit goes a LONG way. Please guzzle responsibly.
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| Tastes like a vacation in a glass! |
The Skinnygirl brand has gone from one pre-mixed offering to a dynamic lineup of 11 and counting! As the slogan goes: "meet some of the new ladies..."
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| Four different vodkas, four different "ready to serve" cocktails & three different wines (a blush, a red and a white). |
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